Should I move to shopify from Magento?

The platform battle of Magento vs Shopify rages on. Increasingly merchants are moving to Shopify from Magento due to easy of operations and website management.

For many, where the decision was a no-brainer, the move has already been done.
For others, this question rages on, as shopfiy adds more features from itself and its partners in an easy to manage.

This article is written in 2022 for the “others”.

The “others” I refer to have some of these characteristics

A working eCommerce business – one that makes money, increasing the risk of a move
Migrated to Magento 2 and hence have invested in the technology
Customizations that differentiate the store and would be difficult to achieve in Shopify. These may include custom attributes, use of custom options, personalization technology, etc.
Headless frontend
Worried about data ownership

What are the pain points in Magento that makes merchants look at shopify

Managing the Agency or Magento Agencies are expensive!
Website speed scores or Magento website speed scores can be bad.
Everything is so hard in Magento compared to Shopify

What options you have to ease the pain and stay on Magento?

Managing the Agency.In my conversation with merchants unhappy with Magento, the main reason to consider a move is the performance of the Agency – i.e. they have an agency problem, not a platform problem.
- Agencies have powerful marketing presentations that appeal to the heart of an eCommerce merchant. But, a merchant should pay attention to the compatibility between of the agency to how the business operates before choosing one. Infact, it may be even desirable to manage multiple agency relationships.Some factors to consider.
- If you have an in-house project manager, you need developers – an strong in development. One of our customers has 2 agencies – a cheaper local and a more established one. Depending on the complexity of the project, they decide which agency will be best. They have their own project manager.
- Some agencies have a delivery manager that acts as a single point of contact. They work with you on your requirement, discuss with the developers and are responsible for the delivery. Ensure they communicate with all teams – including business and SEO.Some agencies offer a full eCommerce service – including SEO to development. These are very suitable for growing eCommerce arm of a omni channel merchant. Such agencies can work on outcome basis – with a profit share for example.
- A point of conflict between merchants and agencies is the business model – Agencies like an hourly billing model as it closely matches their biggest cost – the manpower used to execute the project. Many merchants may think of a fixed cost model best suits them – with outcomes well defined. Software on the other hand is very difficult to estimate, especially in an agile development world. Merchants wanting a fixed cost model should be more acceptable to cost escalations due to change requests.
- Use an expert to interface with an agency. If you have a complex project and do not have an inhouse eCommerce manager, it will be a good idea to hire an consultant to interface with the agency. The consultant can act as a project manager communicating the business needs to developers and ensuring the delivery meets the quality goals.
The user interface. From a competitive perspective, UI is the most crucial part that can help you differentiate from your competitors. A more personalized website or an emersive experience will attract more visitors to stay and purchase.But, magento websites are slow on page speed scores, especially those developed on the original Magento 2 theming, which is archaic by todays UI technology standards.The Magento UI stack is evolving. Apart from the many headless options, Hyvä Themes has completely rewritten the theme to be fast and modern.Infact, in my opinion, UI should be the main reason to stay on Magento – the ability to give the best user experience. Rather than have a single page speed goal for the website, have a more user experience view. Even google suggests to have targets for faster website and work towards achieving them.
Ease of Shopify vs Magento. A big complaint against Magento is its bloat – too many features, not many, easy to use. A customer recently made this comment when they were trying to enable the watermark in Magento. Turns out, while the watermark feature is shown in Magento’s admin dashboard, enabling it will immediately remove all images – until the developer had accounted for this in their development. The feature bloat meant the developer did not really understand why it would not work. While this feature just works out of the box in shopify.

Magento has a community

Magento has over the years grown to have a very vibrant community. Some estimates put it at over 300,000 strong. Mainly tech professionals, it also consists of many areas of eCommerce business.

For some merchants, it is important to know they (or their online business) is not beholden to a single corporation. A Shopify network for example, though very cohesive, is orchestrated by Shopify. Shopfiy does whet these vendors, but there is no assurance of quality given by Shopify on their behalf. Moreover, Shopfiy can decide to compete with one of the features with any partner in that network, making your favourite plugin obsolete.

Magento on the other hand has independent plugin developers, some of who have made a name for themselves. The agency and merchant have the task of ensuring every plugin they use is good in terms of quality and functionality.

Migration to shopify may not be all roses

On the other hand, shopify’s ease of administration can get in the way of large changes. A process has to be used including using staging site for UAT, git and tools like ThemeKit, Beanstalk and/or the shopify github app. Which brings back the agency and project management question.

Getting feature parity with a Magento website may also not be easy. One merchant moved to Shopify and lost some upsell opportunities as they had used custom options in Magento. They commissioned some custom development and realised that the agency would launch a server and store some data there. This added to a vendor lockin (their agency) they did not want.

luroConnect easing the pain of Magento and Headless/PWA

luroConnect is a managed hosting platform for eCommerce – including Magento and Headless eCommerce.

We believe in serving 2 stake holders in an eCommerce website – the developer / agency and the merchant. We have tools and features to help both. To remove the pain of taking developer code to production. luroConnect supports dev, staging and production environments, with an inbuilt CI/CD for all platforms we support, with low downtime deploys.

The luroConnect stack deploys on the cloud of customers’ choice. The production site is backed by a performance dashboard, configurable alerts and 24×7 support.

Our extensive agency network helps us match a merchant to an agency.

Considering moving from Magento to Shopify? Talk to us. We may just give you a reason to stay back!

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September 24, 2022 By Pradip Shah Magento, PWA, SEO, Site Speed 0 Comments Read more...

Magento and graphql : A slowdown saga

PWA, Magento and graphql : A slowdown saga

Note : I write this article as Magento 2.4.5 is released and fixes some major performance issues that have resulted in the dream of headless and PWA go sour for many early adopters of technologies like PWA Studio and Vue Storefront 2.

PWAs and headless came with the promise of fast navigation and have had a rough ride at best, especially with Magento backends. Early PWAs like Vue Storefront 1 were implemented using Magento Rest API with a api middleware in nodejs that used elastissearch to store cached version of magento catalog for faster access. Magento implemented Graphql to avoid the need for the rest api. Use of direct rest api is ill-advised without a middleware as it exposes a Magento admin token. A middleware would sanitize the request possibly by checking a cookie and also limit the range of queries run. Graphql prevented the use of admin tokens and instead relied on frontend cookies for authentication.Magento’s REST API also results in large datasets. Graphql has a powerful, standardized query syntax to theoretically present a path breaking solution to build Magento headless around. However, early implementations did not fully cover the entire magento data model – Magento even advised the use of REST api when graphql was not sufficient. And when real world websites with large builds and catalogs were deployed, performance issues emerged.

Graphql are ajax calls in Magento that use sessions. In a typical hit processed by Magento, a session is opened, the hit is processed and then the session is closed. (A hit here is either a frontend hit or an ajax call).

Sessions and race conditions

Graphql are ajax calls in Magento that use sessions. In a typical hit processed by Magento, a session is opened, the hit is processed and then the session is closed. A hit is either a frontend hit or an ajax call.

Magento can store information in sessions – cart data for example. In order to prevent 2 hits from writing contents to the session simultaneously – called a race condition, sessions are locked for the duration of the processing a hit. (Take for example a checkout flow and let us assume that the address and payment info is written to session. You would want to ensure both get written. If both “raced”, only one piece of information would be written). Magento identifies an internal session by setting a cookie in the visitors browser. Each hit carries the cookie allowing magento to identify the session. Since a session is unqiue for a visitor, so Magento can process process only one hit per visitor at any given time.

With ajax in general and graphql in particular, many simultaneous hits may go to the server. Magento, through the session locking mechanism, queues them up. The hits are not guaranteed to be processed in the order they were received or any order in particular.

A typical session content in redis looks like

hgetall sess_eba681783f7000bc668cc45005aeaca4 1) "lock" 2) "0" 3) "writes" 4) "5" 5) "data" 6) "_session_validator_data|a:4:{s:11:\"remote_addr\";s:14:\"116.58.200.181\";s:8:\"http_via\";s:0:\"\";s:20:\"http_x_forwarded_for\";s:0:\"\";s:15:\"http_user_agent\";s:117:\"Mozilla/5.0 (Linux; Android 10; RMX2030) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/103.0.0.0 Mobile Safari/537.36\";}_session_hosts|a:1:{s:10:\"host.com\";b:1;}default|a:0:{}customer_base|a:2:{s:11:\"customer_id\";N;s:17:\"customer_group_id\";N;}checkout|a:0:{}" 7) "wait" 8) "0" 9) "pid" 10) "10.0.2.197.host.com|3735" 11) "req" 12) "POST host.com/graphql"
Most of these entries are used internally by the redis session module. Entry 6 is the main session, stored in php serialized format.

If each hit takes only a few milliseconds and the number of ajax calls are not high, the overall response time may not perceptibly slow the site.

But, if even one ajax hit takes time, the page load can slow down. If a customer opens multiple tabs or refreshes the page, the slowdown may be more severe, sometimes leading to errors.

Here is an example. We are analyzing server logs based on IP. Lines 1 and 2 indicate the same link in google was clicked twice – possibly in 2 tabs on the browser. As the page loads we see graphql’s being loaded. The last 2 items are an indication of the problem.

The 2nd last hit is the slow hit – it took 10 seconds to return a result as the item was not in cache. The problem in the last hit was that it was waiting for the 2nd last hit to be processed, although in all probability it was in cache. If the number of items in this queue grows above 6 – for example if a visitor opens tabs and accesses urls not in varnish, a 500 error may be returned, possibly resulting in the UI showing a block not fully loaded at all. A refresh typically seems to solve the problem.

Server can run out of php resources

When too many graphql calls wait, server side can run short of php resources. This time you can see 504 and 502 errors. Adding more php resources for the same server risks running out of RAM. Adding more servers does help with the problem, but that is a waste of resources.

Graphql and caching issues

Graphql in Magento needs many caches to perform well. However, upon cache clear the “galloping horses” problem can bring down a busy website.

Upon cache clear the first access to graphql results in the schema being read. The performance for this action has improved substantially since Magento 2.3, but we yet highlight it as a concern. A cache warming of this is preferred.

Queries like filter in a category page can be slow and hence caching and warming some queries is always a good idea.

Enabling varnish cache is also important – varnish does not use sessions.

Recommended way to use Magento graphql

Graphql needs authorization – it needs to know what customer is asking for the information. It needs it so that the results include say for example the correct tiered pricing for this customer. While sessions include this information, they also store state and hence need the protection of a lock.

Magento supports JWT customer tokens for graphql.
https://devdocs.magento.com/guides/v2.4/graphql/mutations/generate-customer-token.html

Use the generateCustomerToken mutation to create a new customer token.
Example :

mutation {
  generateCustomerToken(
    email: "bobloblaw@example.com"
    password: "b0bl0bl@w"
  )
}

Response

{
  "data": {
    "generateCustomerToken": {
      "token": "ar4116zozoagxty1xjn4lj13kim36r6x"
    }
  }
}

Magento suggests NOT enabling cookie and JWT token authentication at the same time to reduce the chances of encountering problems caused by the differences between the two authorization methods. However, disabling cookie was added a feature only in Magento 2.4.5

However, Magento 2.4.5 varnish sample configuration disables varnish caching for logged in user. This can reduce performance.

Conclusion

Magento performance continues to be a troublesome aspect of the eCommerce platform. At luroConnect we look at performance in great depths.

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