About Artlounge
Located in Mumbai, India, Artlounge is a leading platform for art enthusiasts, collectors, and creators, who offers high-quality art supplies and curated collections. Catering to professionals, hobbyists, and beginners, the platform supports diverse artistic pursuits such as painting, calligraphy, and mixed media with products from top international brands.
With a user-centric design and a commitment to reliability, Artlounge delivers a seamless online experience that captivates its global audience. Beyond retail, it fosters a vibrant artistic community through workshops, events, and collaborations, inspiring creativity and skill development.
Key Challenges:
Artlounge faced critical hurdles to growth. Their site suffered from performance lags as well random downtimes. This affected the user experience. Artlounge was also dissatisfied with the response and support from their existing hosting provider. Artlounge needed a solution to eliminate these bottlenecks, ensuring their website remained fast, reliable, and ready to scale seamlessly.
Artlounge sought a better hosting solution to overcome their challenges and drive growth. Turning to the Magento community on Reddit (r/magento) for advice, they were recommended luroConnect.
Our Approach
Win 1: Optimal Server Configuration
Problem: Artlounge needed the right server configuration to handle their traffic and website efficiently without overspending.
Solution: luroConnect performed a “server sizing” exercise, analysing traffic and website data such as database size. Based on the information collected, luroConnect suggested an ideal ser of servers that would be sufficient to host the current traffic. luroConnect also offered its scalable architecture, which can scale with traffic with no downtime. The solution ensured efficient handling of existing traffic, scalability for future growth, and cost-effectiveness, providing room to grow. The stack was deployed on AWS where Artlounge qualified for AWS Activate program, which offered them credits, helping Artlounge justify a spend on better hosting.
Win 2: Streamlined Code Deployments
Problem: Artlounge’s regular feature updates disrupted the user experience, leading to increasing downtime and potential customer dissatisfaction.
Solution: luroConnect implemented CI/CD pipelines, enabling updates to be deployed seamlessly without downtime. luroConnect stack also included a staging environment, allowing changes to be reviewed before deploying to production. Artlounge could now introduce new features and improvements without interruptions
Win 3: Personalized Support for Continuous Oversight
Problem: Artlounge wasn’t satisfied with the response and support from their existing hosting provider and struggled.
Solution: luroConnect provided personalized support, creating a dedicated WhatsApp group with Artlounge’s team and developers. This ensured immediate communication and uninterrupted service with continuous system oversight.
Win 4: Identifying Hidden Performance Bottlenecks
Problem: Artlounge encountered login issues that slowed user access and disrupted the user experience.
Solution: luroConnect analysed the issue using techniques such as slow log analysis and PHP queue monitoring. The root cause was identified as a known Magento session lock problem. To resolve it, luroConnect increased concurrent session limits and PHP processes, ensuring smoother logins and enhancing the overall user experience.
Results and Benefits
- Response time significantly improved, ensuring a faster, more stable user experience.
- The infrastructure now supports growth without performance dips.
- New features and changes can be rolled out without interruptions.
“The WOW moment for us was when luroConnect was able to diagnose that Login issues were coming from a PHP session lock issue and not a problem with the plugin or website.”
Kshitij Shah, Co-Founder,
ArtLounge.in
