Samyakk is a premier omni channel fashion store in India. Samyakk provides quality, sophisticated and timeless style clothing. Their online presence at samyakk.com caters to Indian diaspora in the US and other countries. Keeping up with the competitive space, samyakk.com routinely refreshes its website.
Samyakk.com is a PWA website using ViewStorefront (VSF 1) with Magento backend. Samyakk.com has been on the luroConnect platform for many years. Samyakk has been able to focus on their business growth, as luroConnect provided stability to the website. luroConnect has added more resources as the traffic and requirements increased.
Key Challenges:
Like many merchants, samyakk.com wanted to optimize their hosting costs. They entrusted luroConnect with the task of finding opportunities to reduce hosting costs. As there was no wastage, the investigation had to go deeper. Resources allocated were being utilized.
Our Approach:
We identified through historical monitoring data and found a surge in resource requirement, a few weeks prior to the analysis. We discussed with Samyakk.com’s agency and our elite partner Codilar about the recent changes.
We discovered 3 wins that helped reduce the hosting costs. As shown below, we helped bring down the hosting cost substantially.
Win 1: UI Change-
Problem: A new UI feature opened product pages in new tabs. Understanding how VSF worked, we concluded that this change was triggering VSF Server Side Rendering (SSR) more often. This caused significant resource utilization.
Solution: We demonstrated that PWA navigation (loading pages through API calls) was more resource-efficient compared to SSR. We proposed reverting the change temporarily to measure its impact. The experiment was successful, and resource utilization decreased without affecting conversions or user experience.
Win 2: API Call Refinement-
Problem: Our per call analysis revealed that a default VSF1 API call was returning excessive data, which increased the server load.
Solution: We identified the inefficient API call and worked with Codilar to optimize it by limiting the data returned. Additionally, caching was implemented on the browser, to further reduce resource strain.
Win 3: Database Cleanup-
Problem: The quote table had accumulated years of unused entries, inflating the database and impacting performance.
Solution: We collaborated with Codilar and Samyakk to remove old data from the quote table, reducing database size and improving performance.
Results and Benefits:
- Cost Savings: Monthly cloud hosting expenses were reduced by nearly 50%, delivering significant cost efficiency.
- Enhanced Performance: Database server resource utilization decreased, boosting site performance and user experience.
- Operational Efficiency: Streamlined database management facilitated efficient data handling and minimized server load.
Hosting on your own cloud gives a huge potential for RoI with a partner like luroConnect. We are not incentivized by a higher hosting cost.
