ProteinSE AB: growing 3.6× while keeping hosting simple and costs flat
How a Nordic multi-store Magento operation freed itself from vendor lock-in, simplified its entire hosting stack across two migrations, and scaled with confidence — all with zero downtime.
| Industry | Sports nutrition / E‑commerce |
| Stores | protein.se · protein.no · protein.fi · protein.dk |
| Platform | Magento 2 + Hyvä |
| Infrastructure | AWS (customer‑owned account) |
| Migrated | October 2022 |
RESULTS
Revenue growth
+260%
Oct 2022 → Jan 2026
Order volume growth
+262%
Oct 2022 → Jan 2026
Hosting cost base
Flat
Quarterly reviews, stable throughout
Migration downtime
Zero
Across both migrations
INDEXED GROWTH — REVENUE & ORDERS (OCT 2022 = 100)
Both revenue and order volume indexed to 100 at the point of migration. Absolute figures are not disclosed.
TWO MIGRATIONS, ZERO DOWNTIME
Pre‑2022
Divante‑hosted
VSF1 + Magento 2
Double vendor dependency
Oct 2022
Migration 1
luroConnect on AWS EKS
Kubernetes + autoscaling
2023
Migration 2
Hyvä + standard server
Stack simplified
Today
Stable & growing
Customer‑owned cloud
Flat costs, 3.6× revenue
ProteinSE AB came to luroConnect in 2022 hosted by Divante — the agency that both built and hosted their site. This double dependency meant any desire to move infrastructure required moving away from their development partner too. luroConnect’s managed-hosting model resolved this: ProteinSE would run on their own AWS account, with
luroConnect handling the operational complexity.
The first migration in October 2022 moved the existing Magento 2 and Vue Storefront 1 stack onto a Kubernetes cluster on AWS EKS, with horizontal pod autoscaling and a cluster autoscaler to handle traffic peaks up to 20× the base load. MySQL remained managed by luroConnect. Crucially, both the migration itself and the ability to roll back to the old stack were executed with zero hosting downtime.
The second migration followed as Vue Storefront 1 became obsolete and Hyvä emerged as the modern Magento frontend. Moving to a server-driven, standard luroConnect Magento stack removed the need for five separate Node.js applications entirely. The stack became simpler, more stable, and easier to operate — again with zero downtime and full rollback capability throughout.
THE SIMPLICITY ADVANTAGE
The luroConnect philosophy: make it simple
eCommerce merchants want to run their business — not manage infrastructure. luroConnect’s approach is to remove complexity at every step. When ProteinSE moved their CI/CD to luroConnect, their founders stopped logging into Bitbucket to trigger builds entirely. Deployments became per‑store, one‑click, and independently rollback‑able. The same thinking drove the second migration: as Vue Storefront 1 became obsolete and Hyvä emerged, luroConnect helped ProteinSE simplify away five Node.js applications in favour of a cleaner, server‑based Magento stack — and the customer noticed.
CHALLENGES & HOW luroConnect RESPONDED
Double vendor dependency
Divante built and hosted the site — one supplier controlled both code and infrastructure. luroConnect provided a path to independence: the customer’s own AWS account, managed by luroConnect.
Cloud cost anxiety
Moving to their own cloud felt financially risky. luroConnect modelled a plan at cost parity, and quarterly reviews have kept hosting costs flat even as revenue tripled.
Unstable PWA stack
Five Node.js apps alongside Magento was fragile. The move to Hyvä, guided by luroConnect, eliminated the complexity — near‑zero downtime has been the norm since.
Traffic spikes up to 20×
During the EKS phase, horizontal pod autoscaling and cluster autoscaling handled extreme peaks without over‑provisioning. The simplified server stack maintains the same resilience today.
Manual, error‑prone deploys
Founders were logging into Bitbucket to trigger builds. luroConnect CI/CD replaced that entirely — per‑store independent deployments with one‑click rollback, no engineering involvement needed.
Staging & rollback safety
A full staging environment across all four storefronts means every release is tested before going live. Both migrations included rollback with zero downtime.
IN THEIR OWN WORDS
“After building over 500 websites, I have some experience with hosting.
I’ve worked with more than five different Magento hosting providers.
I like luroConnect because Pradip thinks differently — his solutions are
smart and simple, not complex. That shows across the whole team. They get
it. They move fast.”
Anton Perlkvist, Co‑Founder, ProteinSE AB
